At a recent Beyoncé concert, PEPSI setup a "LIKE MACHINE" which gave out free samples if you "Liked" their Facebook Page. From the video, it sure looks like it was well received: PEPSI LIKE MACHINE VIDEO
(With the prices I have paid at events for a cold soda, I can certainly see why this was appreciated!) → Read More
We hear a lot about “big data” these days, and I am being asked, “What difference does it make if the government or a corporation can see the phone numbers people dial?” Most of us feel a bit uneasy, and the creepy feeling of being watched gets a bit stronger as we hear about these entities also having access to our internet traffic, social media activity and emails. → Read More
For most businesses, websites are their “public face” to the world. As such, there are five mistakes you will want to avoid with respect to this powerful business tool.
1. “Set it and Forget it”
Age-ism is alive and well in the internet world. While older domain names might gain respect from search engines as being “more established,” the websites themselves become dated both in looks and functionality. Don’t hesitate to “spruce up” your site design to take advantage of both newer technologies and more stylish graphics. Newer technologies, like built-in client databases, etc., can save you time and money while enhancing sales, while graphics will give your prospective clients a great first impression. You don’t necessarily need to rewrite your entire site, but at least consider a periodic facelift before your site suffers a fate similar to Dorian Gray. → Read More
Google RULES the Search Engine World as they represent over 80% of all Search. With that much of a market share, Yahoo and Bing have little choice but to follow along with the SEO rules that Google uses. Interestingly enough, the 2nd BIGGEST search outside of Google is YouTube - the most recently reported having over 1 Billion searches/month. → Read More
You've got to have a Plan!
While most of us think of content first, if you don't have the Architecture (the plan of how all of that information is going to be displayed - or consumed) - your website will miss the mark. → Read More
Forget Gangnam Style...the latest viral video dance craze is The Harlem Shake. When you turn on the television to watch the news - and they start featuring videos, saying: "Look who's doing The Harlem Shake?" ...you start thinking - What the heck happened to Gangnam Style? ...the answer is, Psy & his Gangnam Style is so Passe' → Read More
As we shared our travel story about going to Hawaii and all with more of our customers ...we discovered, everyone really LIKES Hawaii. Even though our Hawaiian Turtle project isn't fully finished. All of our friends and clients have said: "It's all good!" "No worries!" ...we were quickly reminded of the other Hawaiian motto: "Hang Loose!" & "Mahalo!" → Read More